You probably know that search engine optimization (SEO) is critical to the website performance, but do you really understand why is that so? If not, here are a few stats to help you figure it out:

  • Google users conduct 3.5 billion searches every day

  • Over 90% of online experiences begin with a search engine

  • Three-quarters of users never scroll past the first page of search results

  • Higher ranking is essential because up to 80% of people completely ignore paid ads

Bearing all this in mind, it is clear that you must utilize every tool at your disposal to improve website ranking. This post will show you 10 useful software and plugins to enhance your SEO efforts. Let’s take a look.

1. Google Tools

The number one position on our list belongs to the largest search engine, Google. This tech giant offers a wide variety of free features that can drastically improve the SEO potential of your website. We will name only a few basic options:

  • Google Analytics: Tracks and reports website traffic, allowing you to detect both the pros and cons of the content you publish.

  • Google Trends: Displays an overview of the most popular topics. You can search them by dates, regions, names, etc.

  • Google Page Speed: Poor page load speed can ruin your ranking, so you should use Google Page Speed to optimize this element and make your website super quick.

2. Quick Sprout

Quick Sprout is a comprehensive SEO tool that provides webmasters with a full range of free optimization solutions. That includes speed tests, backlinks, keyword research, and a whole bunch of other options. As soon as you type in the website domain in the search box, Quick Sprout will show you scores for different optimization elements — the overall SEO score, estimated traffic, speed, and social share score.

3. Detailed

Do you want to know how websites in your niche are ranked? Do you want to track real-time changes in ranking? We are pretty sure the answer to both questions is "Yes." If so, make sure to try out Detailed. The tool is constantly monitoring trends and frequently mentioned topics, following over 90 thousand links each day.

It combines these findings with Twitter analytics, analyzing more than a million tweets on a monthly basis. That way, you get a complete overview of niche-related themes and recognize fresh link building opportunities.

4. SEMrush

SEMrush is superior digital marketing software, but what we like the most is its keyword analytics. This free feature helps you to find the most efficient terms and phrases for organic searches and paid ads. It reveals a monthly search volume for each keyword, while you can also see the CPC value, trends, the number of results, and even ad copies. SEMrush divides keyword analytics by device type, so you can research both the mobile and desktop index individually.

5. MOZ Pro

If you had to choose one SEO tool to boost website ranking, you could hardly find a better solution than MOZ Pro. The standard pricing plan costs $99, but you can find it all there:

  • Ranking analysis: Track your website plus the biggest competitors

  • Keyword research: Discover the right search metrics and learn which keywords perform better than others

  • SEO audit: Find potential issues and solve them quickly to prevent further problems

  • Content optimization: Publish only the most engaging posts

  • Link explorer: Detect new linking opportunities and refresh old ones

  • Reporting: Filter information and create concise SEO reports

Not too many things can ruin your SEO efforts as quickly as broken links. For this reason, it is crucial to use a free tool like Check My Links and make sure everything is running smoothly 24/7. The Chrome extension is crawling through the website to find broken links and send you alerts. That way, you can fix all issues in no time.

7. Browseo

You probably know that Google indexes your pages by crawling through the website and searching for meaningful content-related information. Browseo allows you to see how your website looks from the search engine’s point of view.

That way, you get a free and clear overview of the critical SEO metrics, including server response code, all headings, words per page, internal and external links on the page, meta information, and many other details. While Browseo reports are indeed comprehensive, it doesn’t make them intricate or confusing.

8. Ahrefs

Ahrefs is one of the SEO leaders that helps webmasters to grow search traffic organically while monitoring the entire niche. It offers you multiple features to upgrade the optimization strategy, and we strongly recommend:

  • Keyword Explorer: Use it to find relevant keywords and calculate their market potential

  • Site Explorer: You can see an in-depth analysis of any link or website

  • Content Explorer: Helps you to notice quality topics by exploring backlinks, organic traffic, and social shares

Besides that, you can also test features like alerts, site audits, rank tracker, SEO toolbar, content gaps, or domain comparisons. Ahrefs is highly efficient, but you do have to pay for it: the standard package costs $179 a month.

9. Found SEO Audit Tool

SEO is a complex process, so you’ll need a tool that can solve multiple issues simultaneously. Found SEO Audit Tool is one of those all-encompassing solutions that can give you all the answers you need. It covers a wide scope of features, from content audit and technical implementation to metadata and link information. Found SEO Audit Tool is a free tool, which makes it even more popular among webmasters and marketers.

10. WooRank

WooRank is the last, but certainly not the least important item on our list. Besides an Instant SEO Checker, it offers you a full website audit, in-depth reviews, and competitive analysis. Using WooRank, you also get reports with details and instructions about usability, social media activity, locations, and mobile usage. There are more than 70 features in total, making this tool one of the most extensive SEO solutions. But it comes with a price – a WooRank Pro plan costs $59.99 a month.


SEO is one of the most important factors of website performance, but you can’t control it single-handedly. On the contrary, you need external help to round up the story and improve ranking. Our post showed you the best tools to improve optimization efforts, so make sure to give them a try and use the ones that suit your needs the most.